New Ads for Baptist Health Systems
REAL PEOPLE REAL STORIES REAL ADS
When doing advertising jobs you usually work with hired talent. Â The goal is to make the models look right at home in whatever environment you put them in to get across the story/branding that the client hired you to achieve. During the Summer I was hired by one of my long time clients, Baptist Health Systems, to produce and shoot a couple of ads for them featuring real patients that have had surgeries done with the latest technology, Robotic Surgery. Â This new less invasive type of surgery had the patients up and back doing the things they love in half the time it would have taken them with traditional surgery. Â The concept was to show these individuals back in action doing what they love.
The shoot called for 4 locations all across the greater Miami Area in half a day. Â With the help of my assistant Alex Kolyer ( a great photographer himself) we pulled off the shoots despite 90 degree plus temperatures in the morning and a torrential downpour in the afternoon. Â Wonderful graphic art designer Denise Ledee Winston laid out the ads.
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Tags: Ads, Florida Photography, Miami Photographer, South Florida Photographer