REAL PEOPLE REAL STORIES REAL ADS

When doing advertising jobs you usually work with hired talent.  The goal is to make the models look right at home in whatever environment you put them in to get across the story/branding that the client hired you to achieve. During the Summer I was hired by one of my long time clients, Baptist Health Systems, to produce and shoot a couple of ads for them featuring real patients that have had surgeries done with the latest technology, Robotic Surgery.  This new less invasive type of surgery had the patients up and back doing the things they love in half the time it would have taken them with traditional surgery.   The concept was to show these individuals back in action doing what they love.

The shoot called for 4 locations all across the greater Miami Area in half a day.  With the help of my assistant Alex Kolyer ( a great photographer himself) we pulled off the shoots despite 90 degree plus temperatures in the morning and a torrential downpour in the afternoon.  Wonderful graphic art designer Denise Ledee Winston laid out the ads.

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Tag Magazine’s first issue came out today.  It is a nice collection of photos from a wide range of photographers. On Page 103 is a image I took in Miami Beach a while back when The Beastie Boys played at the Cameo.  Being that the Beastie Boys had not performed in Florida prior to this for the past 10 years, it was a great treat to not only get to see them, but to photograph a band that I really enjoy.  This was a win win for everyone.  The client was happy and I had a great time.

Wonderful Machine Spotlights Joshua Prezant

Siting in my mail box today was this “wonderful” spotlight piece about Joshua Prezant Photography.

Wonderful Machine is a boutique photography web portal dedicated to connecting the world’s most talented photographers with the industry’s most discerning clients.

Thanks for the recognition Wonderful Machine!

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A stupid funny video making fun of the Nikon Vs. Canon debate.

Some photographers are really diehard about which brand they use.  However, I have always viewed my equipment as tools.  And the camera itself as nothing more then a light tight box with film ( or a digital sensors these days)!!!  It is the photographer who takes the picture.. not the camera.

Nikon Girl music video, The Photo Club