Just saw this on Tv the other day while watching the news. Every photograph in the commercial was shot by Joshua Prezant Photography for use in a variety of print campaigns.   It is great to see a creative multimedia use of all my images for this advertising campaign. The M Network gave  justice to the images and did a great job producing this short commercial.

One of the great things about my business is the fact that I get to meet wonderful people from all walks of life.  Young and old, rich and poor, outgoing and shy, and artistic and intellectual.  My team and I get a peek into a slice of life for these people and their worlds.

Paloma Teppa, owner, of Plant the Future, was one of these wonderful people that we get to meet.    Teppa is an Argentina born and Italian fine arts trained industrial artist and her medium is plants.  She uses live plants and flowers to create miniature sculptured gardens. Joshua Prezant Photography was commissioned by Miami Magazine to photograph Teppa at her store.  Teppa was a great subject that was willing to try any of the setups I have thought of.  One of these included her sitting on a piece of her work literally on top of a spiky cactus!!

Tear Sheet

Outtake

Shamesha loves children and tending to their needs makes her feel useful and fulfilled. She hopes to translate this love of children into a future as a caregiver. This bright young lady already volunteers part-time at a daycare center where she enjoys feeding babies, rocking them to sleep and teaching them the difference between right and wrong.

Her friends describe her as “talkative,” and she sees herself as cute and funny with an energetic imagination. In her spare time, Shamesha enjoys spending quiet time in the park or just singing along to her favorite rap, hip hop or Gospel track. Participating in sports is high on her list of favorite things to do. One of her short-term dreams? She hopes to be invited to a dance – one day soon. Loving and warm-hearted, Shamesha hopes to be adopted by a caring and understanding family that enjoys outdoor activities. Her desire for a stable home is so strong that this creative child wrote her own song about being adopted!

This child with special needs has set her mind on developing creative ways to manage her frustrations. It’s important to her to maintain a relationship with her birth family. A supportive environment for Shamesha will be one that provides balance and that enables her to become the shining light that she can be.

Since it’s inception I have been a contributor to the Miami Herat Gallery project.  Every year I have been honored to be asked to be part of a group of photographers from South Florida that come together to photograph some of the many children up for adoption in Miami.  This year I got to photograph a wonderful young lady named Shamesha (pictured above) that has been in and out of the “system” her whole life.  Hopefully she, along with the hundreds of other Miami-Dade foster children, will find a good loving home soon!

The Children’s Trust Miami Heart Gallery is a traveling, museum quality exhibit featuring portraits of children in Miami-Dade’s foster care system who are available for adoption. Child advocates and agencies across the nation have come together to create Heart Galleries, featuring children who dream of finding permanent homes with loving families.

From Maine to California and Florida to Washington state, these dedicated Heart Gallery planners have added their own touches, and through hard work and the generosity of their communities, they have helped these special children step out from the shadows into the light.

For more information and links to other Heart Galleries across the United States, visit www.heartgalleryofamerica.com or click on the section to the right for Heart Galleries throughout the US.

Exhibit at the FIU Frost Museum

Exhibit at the FIU Frost Museum

Having grown up in Miami/ South Florida my whole life I have a certain affinity for folks that grow up in Miami, rising from nothing to make it big. Hip hop sensation Tramar Dillard, better known as Flo Rida, is one of these folks.  He was born and raised in Carol City, Fl. by his single mother  who raised him and his 7 sisters.  A little while after Flo Rida’s  hit album titled Low dropped, Joshua Prezant Photography was assigned by  XXL Magazine to photograph the artist.  The photo editor and great guy all around , Mike D,  wanted him photographed in the areas of where he grew up.  The magazine wanted to get away from the South Beach image that was regularly portrayed in magazines when they talk about Miami.  With less then a day notice my team was off to scout for some locations.  Not knowing how much of a entourage to expect we had to make sure any location could accommodate several cars and people.  Without time to get permits from the city we had to relay on our contacts in the community to give us permission to photograph on private property ( it pays to have grown up where you work).  However, none of that was necessary as his came to the shoot with a couple of people and a big smile.  We did not have too much time with Flo Rida as he had several other media event booked for the day.  But with the help of my assistant Noelle (also a fine photographer) and a easy going subject we were able to knock out several set ups.

It was a true pleasure working with Flo Rida.

Joshua Prezant’s images featured in two books about the band Green Day.

Today I was informed that several of my images taken of the band Green Day have been featured in two separate books.  The first book is by author Marc Spitz ( not the gold medal winning swimmer, but the former senior writer at Spin Magazine) titled Nobody likes You: inside the turbulent life, times, and music of Green Day. The second, by author Ben Myers, is titled Green Day: American Idiots & The New Punk Explosion.

Being a big fan of Green Day since their Kerplunk album in ’92, I was really psyched to photograph them live.  I had been to their concerts as a fan in the past and was never disappointed. Outside of The Rolling Stones, Run DMC and oddly enough, The Barenacked Ladies ( in the mid 90’s), I think Green Day had always given one of the best live performances.  And shooting them during there American Idiots’s tour was no exception.  It was one of the few concerts I photographed where I found myself singing along as I shot. Now, having my images immortalized in 2 well regarded books on the band is just great.

What do you get when you put hip hop icon Missy Elliot together with a few wads of Bubblicious gum…

Missy Elliot by © Joshua Prezant

This is one of the images that people always ask me about. So I figured I would share the details:

Sometimes a photographer goes into a shoot knowing exactly what they want to do and how they wants to pose, light, and frame  the image.  And sometimes they just go with the flow and work with what they have.  I do both!  I try to have some conceptual ideas ahead of time after working with the client, editors, graphic designer, and art director.  But I always try for the unexpected during the shoot.  This was the case for this shoot.

When shooting celebrities time is ALWAYS an issue. You are eaither sitting around waiting for hours and hours for the star to show up or your waiting around for them to be finished with the 100 other things they are doing at the same time.  Then you usually have 2 minutes to actually shoot.

I know a lot of people think and assume it is because the celebrities are divas.  But this is not the case.  It is because they are working!  In order to become the top of your game in any field you have to work.  And the bigger the star the harder they usually work.  I was scheduled to shoot Missy Elliot and singer Monica on the set of a music video shoot in a mansion that was rented out for the video on Key Biscayne for InStyle Magazine.  I was set to shoot both artists in between scene for the video when they were not in the particular shot.    These video shoots are usually 2- 5 day shoots that start before sunrise and end late into the night.  On this day not only was Missy shooting the video and and doing the still shoot with me, she had 3 magazine interviews and a Tv interview as well.  The girl works!!  There was not more then 10 minutes that when by where she was just hanging out.  But luckily for me I sitting with her during one of these rare moments when she was relaxing and I saw her blowing bubbles and smacking them with her lips.  After doing a couple of enviromental shots of her in the house, I handed her a bunch more gum from the crafts table and asked her to ingnore me and everyone else and go to town with the gum.  She knew exactly what I wanted and was happy to have a a few more minutes to realx.  The image(s) above was the result.  Missy was fantastic her people were fantastic and the whole video crew was great.